What is a turnkey system for marketing?
A turnkey solution for marketing includes strategic content formatted to fit a wide variety of communication channels and advertising mediums best suited to the client’s business. Systems include websites, sales materials, lead generating programs, print and digital advertising, direct mail, follow up programs, outdoor signage, point of purchase materials, and merchandising concepts. Primary advantages of a turnkey marketing solution include:
- Speed to market
- Lower cost of development
- Lower marketing risk
- Executive control
- Less dependence on sales staff and sales trends
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